The Crucible By Arthur Miller - 1653 Words

ublished in 1952, during a period of cold war tensions, which culminated in the ideological witch trials of the McCarthyism era in America; the allegorical play, The Crucible, by Arthur Miller, is set in Salem Massachusetts, in 1692, during the Salem Witch Trials. The author has intentionally used allegory to draw parallels between the two events and invite the reader to think critically about the persecution that occurred during both time periods. One of the themes that the author has used to position the reader to recognise the immorality and idiocy of both historical events is the representation of personal integrity. Integrity is the quality of being honest and having strong moral principles. This is achieved through strongly contrasted characterisation through characters such as Abigail Williams and Rebecca Nurse , as well as the use of textual features such as irony,symbolism, and dialogue. In the play characters can be assorted into three distinct groups: those who have comple tely relinquished personal integrity in favour of personal interests, Those who have good intentions, but struggle to display integrity at times and those who continuously display integrity, even when faced with harsh punishment. In The Crucible Miller has utilized a multitude of textual features to create characters whose personal integrity ranges from being nonexistent to exemplary. The positive characterisation of Rebecca Nurse and the conflicted but developing characterisation of JohnShow MoreRelatedThe Crucible By Arthur Miller1269 Words   |  6 PagesAt first glance, the playwright Arthur Miller in The Crucible highlights the historical significance of the Salem Witch Trials of 1692, but in fact it is an allegorical expression of his perception of McCarthyism. If the reader has some background information on Arthur Miller’s victimization as a communist, it is evident that the play is a didactic vessel illustrating the flaws of the court system in the 1950’s. T he communist allegations were launched at government employees, entertainers and writersRead MoreThe Crucible By Arthur Miller1681 Words   |  7 Pagesof their way to the last dying breath to make sure they leave with a good or bad reputation. In one of the recent literature study in class â€Å"The Crucible† by Arthur Miller, Miller uses characterization to illustrate reputation throughout the play. â€Å"The Crucible† takes place in Salem, Massachusetts. It is based upon the Salem witch trails. In â€Å"The Crucible†, we journey through the life of three characters who reputations plays a major role in the play. The three characters are John Proctor, AbigailRead MoreThe Crucible By Arthur Miller998 Words   |  4 Pagesmotivated by jealousy and spite. The Crucible is a four-act dramatic play production that was first performed on January 22, 1953. Arthur Miller used dialogue within the characters to cover the multiple themes; conflicts and resolutions, plus the few directions for the different actions of the play. The Salem Witch Trials were intended to be performed as the play however, when read, it can be more carefully examined and broken down to analyze the techniques. Miller, the playwright, uses literaryRead MoreThe Crucible By Arthur Miller1333 Words   |  6 PagesAs the various characters in The Crucible by Arthur Miller interact, the dominant theme of the consequences of women’s nonconformity begins to slide out from behind the curtains of the play. Such a theme reveals the gripping fear that inundated the Puritans during the seventeenth century. This fear led to the famous witch-hunts that primarily terrorized women who deviated from the Puritan vision of absolute obedience and orthodoxy. Arthur Miller presents his interpretation of the suffering by subtlyRead MoreThe Crucible By Arthur Miller1145 Words   |  5 PagesUnbalance Through The Centuries In Arthur Miller’s play, The Crucible, the author reflects the persecution of communists in America in the 1950’s through a recount of the Salem witch trials. It is often presumed that Miller based his drama directly off of events that were particularly prevalent in the years surrounding the publication of The Crucible- which was released in the year 1953, towards the conclusion of the Korean War. Although there was not a literal witch hunt occurring during this timeRead MoreThe Crucible By Arthur Miller1063 Words   |  5 PagesIn the English dictionary, there are three definitions of the word crucible. One is a metal container in which metals are mixed and melted. Another is a severe test. But the third definition, and the one that I think fits the best for this book, is a place or situation in which different elements interact to create something new. In my mind, this fits because all of the characters had their little grudges and dirty secrets. But when all th ose seemingly little things interact, they formed somethingRead MoreThe Crucible By Arthur Miller1285 Words   |  6 Pages Rationale, Morality, Stereotypes, Pressure, Self-Censorship, Unanimity, and Mindguards. Groupthink has also taken place in our history a a country. The play, The Crucible by Arthur Miller is about a the real-life Salem Witch Trials that happened in 1692 - 1693, in Salem, Massachusetts. Some symptoms of Groupthink found in the Crucible are Rationale, Pressure, and Self-Censorship. The Groupthink symptom, Rationale, is described as when victims of Groupthink ignore warnings: they also collectivelyRead MoreThe Crucible By Arthur Miller811 Words   |  4 Pages While The Crucible, by Arthur Miller, is only a four act play, it still resembles the format of a five act play. The five-act structure evolved from a three-act structure, which was made famous by Roman Aelius Donatus. Donatus came up with three types of plays: Protasis, Epitasis, and Catastrophe. The five-act structure helped to expand the three act structure, mainly made famous by Shakespeare through his many tragedies. Even though The Crucible contains only four acts, it still has the commonRead MoreThe Crucible By Arthur Miller1052 Words   |  5 PagesBuddy Al-Aydi Ms.Healy English 9 CP 14th October 2014 The Crucible Essay The Crucible was a novel written by Arthur Miller in the 1950’s. It was written in a format of the play, portraying an allegory of the Salem Witch-Hunts led by Senator Joseph McCarthy. The book is known to have a inexplicable plot. This plot is advanced by multiple characters in the book in order to ensure that the reader maintains interest with the material that is being read. The farmer, John Proctor, would be theRead MoreThe Crucible By Arthur Miller841 Words   |  4 PagesThe Crucible is a chaotic play, throughout this American classic Arthur Miller takes the reader through multiple events of terror and insanity. While creating a great on-stage play, Arthur Miller portrays his life through the events, the characters, and plot of The Crucible. Using vivid imagery and comprehensible symbolism, Miller manipulates the real personalities of the characters and events in 1600 Salem, Massachusetts to create a symbolic autobiography. Throughout this play, the reader experie nces

Global Marketing Management and Advertising

Question: Discuss about the Global Marketing Management and Advertising. Answer: Introduction The study deals with Ronald McDonald house Townsville, which is an organisation that provides bedrooms to the families where the children suffer from serious illness. The marketing plan for Ronald McDonald house Townsville is developed to understand the marketing nature of the company. In order to prepare the marketing to plan the credible sources of the company's marketing information. Furthermore, the marketing theories are analysed to evaluate the strategic planning and the process of marketing decision of Ronald McDonald house Townsville. The 7 P's of Ronald McDonald house, Townsville is discussed along with the performance of the company related to the 7 Ps. The changing micro and macro environment of the company is focused on making the study more descriptive. Based on the current organisational performance, the recommendation is made that would help the company to enhance its performance level and productivity. Target Customers Ronald McDonald house, like all other organisations aims to carry out market segmentation in order to effective identify the target audience. The company targets the families of the children who are ill. The Ronald McDonald family rooms and the facilities for the families of the ill children help to provide the parents a retreat from the stress that they receive. The company provides financial support to the individuals suffering from seriousness illness through the RMHC Charlie Bell scholarship. The volunteers of Ronald McDonald house are the supportive shoulder of the company at times when the customers need to relax. The volunteers perform a number of activities that helps to increase the customer satisfaction level (Wilson et al., 2012). The members work as a team as per the daily roster. The activities carried out by the volunteers include the task of housekeeping, gardening, maintaining, shopping, cooking and catering. Ronald McDonald house thus target individuals who would gratefully invest their time to become a part of the company as a volunteer. Current market efforts Ronald McDonald house uses the 7 Ps of marketing as a marketing tool. The 7 ps of marketing analyses the 7 areas of the company such as the product, pricing, promotion, placement, people, process and physical evidences (Sinapuelas, Wang Bohlmann, 2015). Product Ronald mc Donalds house provides place for staying to the families whose children are ill and undergoes treatment in the hospital. As the families are allowed to reside within a given area, the company is effective in selling its goods and services within that prescribed area. The organisation provides more than 7,200 bedroom facilities to the families of the patient all over the world every night. Additionally, it has many other helping hands too. RMHC`s charity programs and a focus on child healthcare has served many. Families are provided with food and a sense of safety. Along with a grant programs the Townsville house provide the people with a step towards education. Providing scholarships and volunteer schemes are also famous in its products. Pricing Cost of the product offered is plays an important role in attracting the people. Ronald McDonald houses sets the price level of the goods offered to the customers at a very affordable rate that helps the customers to easily purchase the facility. The estimated value of the hotel cost that the families of the patient have to pay is about $700. Also, the house lets consumers pay an amount of $25 per day for the services. In order to fulfil the goals the brand seeks expert help to implement pricing strategies in the market. Promotion Promotion being an effective tool to make the customers aware of the organisation is effectively carried out by Ronald McDonald. The company promotes its brand through direct marketing process with the help of media such as TV, online sources and social media. With a motive for well-being of the society, RMHC promotes its offered products and services in collaboration with the government. The house invites volunteers from around the world and seeks for donators from advertisements on the internet. The website of the house adds up to its promotion factors. In addition to word of mouth, organising welfare programs, educational and recreational activities help Ronald McDonald house in attracting more people. Placement Ronald McDonald house has its houses located all over the country. Specifically, for the convenience of the people house are located in the safest parts of Townsville. Since, the company deals with bedrooms offered to the families of the patient, the houses are built adjacent to the hospitals or within a given distance from the hospital. This helps to create easily accessibility, which further increases the demand (Barrett Weinstein, 2015). People Volunteers, donators, collaborators, stakeholders and all the people work together in increasing the productivity of the company. With a proper guidance by the management and the shareholders the house steadily moves towards success. The high quality service provided by the people of the company through effective communication and teamwork helps to build up a strong brand image (De Mooij, 2013). Process McDonald is well known for their quick service delivery. The company is able to provide the service efficiently to the customers because Ronald McDonald house is confident about their service process. Further, the people are provided with an after-sales process at all times. The value chain process is also carried out efficiently by the supervisors. Physical evidence Ronald McDonald house offers both tangible and intangible goods and services to its customers. The customers are offered bedrooms to relax with proper beds, chairs, tables, wardrobes, TV, food along with the best customer service. The ambience provided by the company is soothing and relaxing. The physical evidence of Ronald McDonald house is used as a tool to differentiate its products and services in the market from its competitors (Gordon, 2012). Performance of Ronald McDonald house according to the 7 Ps of marketing Ronald McDonald house has been performing efficiently in the areas of 7 Ps of marketing. However, the company can bring about innovation in its products and offer wider variety to the customers. Efficiently allocating the resources are required to reduce the price of the product further down. Since, the customers are already spending high on the treatment, it is irrational for them to spend more on the bedroom services. Therefore, low price will be useful in increasing the price level. Changing market environment With the change in the technology and the perception of the customers, the environment of the market has changed up to a great extent. The change can be viewed from two dimension namely micro and macro environment. Microenvironment: Ronald McDonald house observed a notable change in the microenvironment of the market such as its customers, producers, intermediaries, and the department within the organisation. Changes have occurred in the consumer behaviour that indicates a requirement for changes in the strategies of the company (Kotler et al., 2015). Customers nowadays prefer to pay little higher in order to achieve the best services therefore, it is important for Ronald McDonald house to increase the product's quality. Moreover, with the changes in the technology, there is the need for innovation within the organisation and in the products. Innovation in the products helps to increase the customer satisfaction level that creates brand loyalty (Sheth Sisodia, 2015). The SWOT analysis helps Ronald McDonald house to determine the changes in the microenvironment by determining its strength, weakness, opportunity and threat. Macro environment: The macro environment of Ronald McDonald house relates to the factors such as the political factors, economic factors, social and the technological factors. The PEST analyse is an effective tool that helps the managers of the company to analyse the changes occurring in the macro environment of the market. With the changes in the government, the political rules and regulations of the nation are also changed to some extent. High tax rate reduces the sales as consumers avoid paying high price for the same products and services (Lusch Vargo, 2014) The economic changes such as inflation, recession, changes in the interest rate accounts to the changes in the macro-environment of the market. Ronald McDonald house needs to adjust itself as per these changing factors of the economy. With the increase in the customers consciousness about health and the increased medical technologies, there is the reduction in the number of patients suffering from the illness (Huang Sarigll, 2014). The advertising standard is another factor that adds to the changes in the market environment of Ronald McDonald house. The company is unable to promote the brand stressing on the fact that it provides accommodation for the families of the patient since according to the advertising standards it creates a negative impact on the viewer (McKenzie-Mohr, 2013). Therefore, Ronald McDonald house needs to update itself according to the changes and adapt the changes. Areas that need improvement in Ronald McDonald house services Although Ronald McDonald house has a good position in the market, there are some areas that the company needs to improve in order to sustain in the market. Ronald McDonald house, Townsville needs to adopt cost-effective strategies that will help to minimise the unnecessary expenses and reduce the input cost (Hollensen, 2015). The company needs to train its employees more to increase the productivity of the labour. The efficient employees provide better customer service that transforms the potential customers into loyal customers. Important marketing objectives of Ronald McDonald Ronald McDonald house focuses on three main objectives that help the company to achieve the overall goal of the organisation, which are: Reduce the price level of the products Increase the number of customers of the company Promote societal welfare. Ronald McDonald house practices demand based pricing strategy but ignores the cost-based and the competitor based pricing that needs to be focused on. The well developed set of goals help the brand not only to maximise revenue generation but also works towards benefitting the community. Marketing mix Strategies Ronald McDonald house uses the demand-based pricing strategy to set the price level, however, more effective strategies are required for the company to increase the profit margin and earn higher market shares. The concept of big-box stores or accommodation helps Ronald McDonald to achieve better access to more customers (Pavlou Stewart, 2015). Branding strategy of Ronald McDonald house includes effective promotion through graphics, slogans via online and social media. The company allows discounts and offers on the products that attract more customers towards the company (Hartley Claycomb, 2013). It is recommendable for Ronald McDonald house to carry out a test or survey to the customers before introducing a new marketing strategy in the market of Townsville. Recommendation Analysing the current marketing management conditions of Ronald McDonald House the following are suggested not only to improve profitability but also focus on societal welfare: Managers need to expand business by building up new houses and more facilities in Townsville A focus on the pricing strategy is also needed to attract customers and maintain reputation RMH needs to emphasize efficiency of the workforce by organising schemes and programs that benefit them Conclusion The marketing nature of Ronald McDonald house, Townsville infers that the company has effective marketing strategy that offers the company a valuable position in the market. However, the company needs to adopt further strategies that will help the company to maintain a sustainable position in the market to continue the business with high profits in the future. The SWOT and the PEST analysis helps Ronald McDonald house to analyse the changes in the micro and macro environment of the market in which it operates. The recommended strategies such as implementing cost-based pricing strategies and competitor-based strategy helps the company to reach its goals. Moreover, technologies and innovation will help the company to grow and develop further in future. References Barrett, H., Weinstein, A. (2015). Corporate entrepreneurship, the marketing mix, and business performance. InProceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference(pp. 144-150). Springer International Publishing. De Mooij, M. (2013).Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Gordon, R. (2012). Re-thinking and re-tooling the social marketing mix.Australasian Marketing Journal (AMJ),20(2), 122-126. Hartley, R. F., Claycomb, C. (2013).Marketing mistakes and successes. Wiley. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Huang, R., Sarigll, E. (2014). How brand awareness relates to a market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Kotler, P., Burton, S., Deans, K., Brown, L., Armstrong, G. (2015).Marketing. Pearson Higher Education AU. Lusch, R. F., Vargo, S. L. (2014).The service-dominant logic of marketing: Dialog, debate, and directions. Routledge. McKenzie-Mohr, D. (2013).Fostering sustainable behaviour: An introduction to community-based social marketing. New society publishers. Pavlou, P. A., Stewart, D. W. (2015). Interactive Advertising: A New Conceptual Framework Towards Integrating Elements of the Marketing Mix. InNew Meanings for Marketing in a New Millennium(pp. 218-222). Springer International Publishing. Rmhc.org.au. (2014).Ronald McDonald House Townsville. [online] Available at: https://www.rmhc.org.au/page/ronald-mcdonald-house-townsville [Accessed 16 Sep. 2016]. Sheth, J. N., Sisodia, R. S. (2015).Does marketing need reform?: Fresh perspectives on the future. Routledge. Sinapuelas, I. C. S., Wang, H. M. D., Bohlmann, J. D. (2015). The interplay of innovation, brand, and marketing mix variables in line extensions.Journal of the Academy of Marketing Science,43(5), 558-573. Wilson, A., Zeithaml, V. A., Bitner, M. J., Gremler, D. (2012).Services marketing: Integrating customer focus across the firm. McGraw Hill.

Of Mice And Men Essays (489 words) - English-language Films

Of Mice And Men George was in a state of shock after he had shot Lennie. All of the workers were suspicious of George and they were all talking about the incident when George went back home. Curley was very angry and he was looking to cause trouble as usual. Curley came up with a preposterous idea that George had planned to kill Lennie. He told all the workers that George was to have Lennie do all the work and then George would rake in all the pay. He said that Lennie didn't like it anymore and he threatened to tell on George. Curley said that George was just looking for a reason to shoot his friend. After George had told everyone of George's plan they were going to confront George. When they did, George threw a punch at Curley and a fight broke out between George and most of the workers. George got thrown to the ground and that's when Slim stepped in. Slim threatened to hurt every one of them if they didn't go away. The next day when George had awakened from his bloody beating, Slim had told George that Curley's father had canned the both of them. Slim and George were trying to figure out what they were going to do. George remembered that he told the old couple that he would take the farm. When he told Slim about the idea of the farm, Slim agreed and they tried to come up with the money. Between George, Slim, and Candy, they only had 500 dollars, which included what they had already sent to the old couple. They thought and thought of an idea to get another 100 dollars, but there was no possible way they could. They had all packed up and they were ready to be on their way. They began to walk out into the forest and to see what new obstacles they would have to overcome. George and Slim heard hooves off in the distance. All of the sudden they saw two men on horses in the distance. One of the men was white and the other was black. When they got near, George and Slim realized that it was Candy and Crooks! When they got off the horses, Crooks took out 100 dollars and handed it to George. They all were jumping and yelling with happiness. George looked up and yelled ?we finally did it, we finally did!? They made camp and the next day George mailed off the letter with the rest of the money. With the four men on horses they were on their way to their new life. They reached the farm a few days later to greet the old couple. They looked around and the place needed a fixing up, but to them the place was a dream farm. They realized that they had overcome their challenges and they were ready to start a new beginning.

GECON 200 Essays

GECON 200 Essays GECON 200 Essay GECON 200 Essay Essay Topic: Rebuttal Name: Instructor: Course: Date: : GECON 200 Torre, Pablo. Indianapolis will bid to host 2018 Super Bowl. Sports Illustrated. July 18, 2012. Web. Accessed on July 18, 2012.The City of Indianapolis struggled to clinch the hosting of the 2018 Super Bowl tournament amid renewed economic and public relations scandals and controversies. The city had hosted previous Super Bowl competitions but due to economic problems, had lost the qualifications to do so over a period of three years. Led by the Mayor Greg Ballard, the city expressed their interest in presenting a formal bid on Wednesday amid cheers from different stakeholders such as organizers who assisted in the planning of the February 5th games and other events leading up to it. The financial benefit that was expected from hosting the Super Bowl reached up to $152 million in direct economic impacts and other related benefits.The Mayor made an approximate that around 84 cents in every dollar for the tournament stayed in Indianapolis. A study on the economic impact of clinching t he tender to host the 2018 Super Bowl estimated that over 100,000 visitors would grace the city within the ten days before the games begun and over 200,000 visitors during the course of the tournament. The host committee chairperson Mark Miles said in a separate comment that corporate donations had exceeded $ 1.8 million that would be allocated to the games in 2018.Retrieved from http://sportsillustrated.cnn.com/2012/football/nfl/07/18/indianapolis-super-bowl-2018-bid.ap/index.htmlFitzpatrick Dan Kapner Suzanne. Big Banks Prepare another Round of Cuts. Wall Street Journal. July 18, 2012. Web. Accessed on July 18, 2012.The Wall Street Journal ran an article on the proposed budget and expenditure cuts aimed at banks and other financial institutions. Global financial companies were preparing for downsizing programmes in the wake of unstable markets, shaky stock prices and skewed economic growth. Led by Credit Suisse Group AG and Bank Of America Corp., the drive to introduce new cost c uts was much later taken up by Citigroup and other financial institutions. Most notably was Goldman Sachs who made an outright admission that the economic times were dire and downsizing was critical to survival. Canadian biggest banks also took an inspection of the different ways in which their expenses could be lowered in the preparation of slower growth and profit margins. Analysis done by experts such as John Aiken predicted the grappling situation by most international banks needed a quick intervention which downsizing could easily offer. The head-count reduction was however not considered the first option that most banks had. Aiken mentioned that some banks were looking into fiscal measures such as altering their variable compensation structures to defer payments rather than cutting jobs.Retrieved from http://online.wsj.com/article/SB10000872396390444097904577535180303693776.html?mod=WSJ_hp_LEFTWhatsNewsCollection#articleTabs%3DarticleFareed Zakaria Tax and Spend. Times Magazin e. July 23, 2012. Web. Accessed on July 18, 2012.The issue of job creation featured in an article on Times Magazine on Monday that signaled the lower rates of job creation that were beginning to be acceptable by the populace. Over the month of June, around 80, 000 jobs were created which showed a slowing down in the economic recovery of USA. The past recessions were always accompanied by a spring back that featured growth in the employment rates. However, the rate of employment after recessions has been on a receding trend. In the 19th century, jobs were available in less than fifteen months of climbing out of recessions. However, in the 20th century, this period tended to stretch up to 39 months.Currently, the Times put the employment availability period after the 2008 recession at sixty months. This information was seconded by a study done by McKinsey. Fareed, in the article, attributed this phenomenon to two major forces: globalization and the spread of the Information Age. These two factors were cited as being responsible for the economic growth for many previously third world countries in Asia and South America. They have also expanded the economic activities within America. The downside to the impact that these two forces had was that they made it easier for capital-intensive economic growth that made wageworkers a last resort within America.Retrieved from time.com/time/magazine/article/0,9171,2119336,00.htmlRandall W. Forsyth. The Euro’s Fate Barrons. July 14th 2012. Web. Accessed on July 18, 2012.Amid the recent events happening in Europe particularly the elections in Greece, the economic recession and the European Union leaders summit, the announcement by Airbus to establish its first production firm in the U.S. was perhaps the most surprising and intriguing. This was the first sign that the economic crisis that plagued Europe had finally begun taking its toll on domestic companies. In following the footsteps of BMW and Mercedes-Benz, Airbus wa s not only running away from the harsh economic conditions but also the waning power of the Euro. The best solution to aid the rising unemployment rates and deficits in growth would be through monetary reflation. By lowering the bar to have a cheaper Euro, Europe would still be able to retain its competitiveness in the international financial arena, end its debt crisis and salvage the Euro in one move. This proposed solution had been applied earlier in the last decade with excellent results that bolstered the rate from $1.60 to around $1.22. Debasing the Euro may therefore be the best solution that Europe has in surviving the tough economic times.Retrieved from http://online.barrons.com/article/SB50001424053111904184504577519232109403716.html?mod=BOL_hpp_cover#articleTabs_article%3D1Dean Hoff Meyer. Capital One repays consumers to end card probe. Richmond Times Dispatch. July 19, 2012. Web. Accessed on July 18, 2012Capital One was on Monday compelled to compensate its customers over $120 million over federal charge claims that it tricked its shareholder into overspending on add-on services like credit monitoring and payment protection. Richmond’s largest private employer faced a charge against them presented by the court that had violated the Consumer Financial Protection Bureau Act that was created to protect consumers from exploitative companies having hidden exorbitant fees. A large chunk of the compensation by Capital One was expected to go directly to the consumers. The McLean branch of Capital One was reported to have paid up to $150 million to consumers, $35 million to the Comptroller’s Office and $ 25 million to the Consumer Financial Protection Bureau.Richard Cordray, the director at Consumer Financial Protection Bureau commented in a press conference over the Capital One issue by saying that such problems were not isolated to Capital One and that he expected other companies to follow the same trend in compensating gullible customers who were unfairly taxed or coerced out of their money. A representative at the Clear Point Credit Counseling Services also pointed out that there were no requirements for consumers to add services to qualify for loans or credit.Retrieved from http://www2.timesdispatch.com/business/news/2012/jul/19/tdmain01-capital-one-repays-consumers-to-end-card–ar-2067611/Edward Wyatt. Despite Stronger Financial System, Report Cites Threats to U.S. Market Stability. New York Times. July 18, 2012. Web. Accessed on July 18, 2012 Among the biggest threats to the stability in the American financial markets was the uncertainness in the Euro zone countries, the fiscal uphill faced by America at the end of every fiscal year and a weakening federal regulatory panel. The assessment by the Financial Stability Oversight Council that was made up of regulatory heads forms the Exchange Commission. The Federal Reserve and other agencies painted a grim picture for the American economic future. The Council particularly mentioned cyber threat as an emerging threat as well as the fact that many financial institutions might have focused on complex trading strategies at the expense of their security that could result in losses due to a change in short-term interest rates. The council also cited certain financial market utilities as posing the largest threat and recommended the increased monitoring of these utilities. Most of them were clearing agencies that facilitate the operations of trades of financial instruments. Other outcomes of the study done included reforms for the money market funds that were expected to make the funds less susceptible to investors if they were to run losses. Greater customer protection and segregation of customer assets were other recommendations passed by the council. Retrieved from nytimes.com/2012/07/19/business/economy/report-cites-threats-to-market-stability.html?_r=1ref=business Helft Miguel. JC Penney CEO: It may get worse before it gets better. July 18, 2012. Web. Accessed on July 18, 2012In a conference at Fortune Brainstorm Tech, the JC Penney CEO, Ron Johnson predicted doom for one of America’s leading mobile and online application developer. The introduction of Ron Johnson as the head of Fortune Brainstorm Tech coincided with one of the worst times for the firm. The company had experienced setbacks in their marketing experiments that flopped dreadfully. The firm had also lost most of its customers by withdrawing the discounts and coupons that it previously offered. Sales had dropped sharply and the customer traffic to their stores had dipped significantly. In a rebuttal by critics, Johnson announced that he would stick to his plan of maintaining competitive prices in order to attract customers.Ron Johnson also mentioned the adjustments that were planned for regional stores. He announced the revamping of the technology infrastructure by installi ng an Oracle system that included an improved mobile checkout system and RFID tags that were expected to speed up purchases. However, even with these reforms, Johnson warned that the company might experience more losses before it fully recovered and recorded growth. Ron proposed a start-up approach that hinted the possibility of downsizing and a nod from the company board. He also negated claims that physical stores were being ousted by online retailing. Retrieved from http://tech.fortune.cnn.com/2012/07/18/jc-penney-ron-johnson/ Paul R. La Monica. Will Facebook earnings be THAT bad? Money. June 18, 2012. Web. Accessed on July 18, 2012 The floating of shares by the world’s richest social networking site, Facebook was followed by predictions that the earnings from the shares would not be as rosy as expected. Basing their arguments on the behavior that the stock had in the two years since it debuted, most critics placed Facebook shares alongside similar flops such as Nokia, Yahoo and Hewlett- Packard. The Facebook shares went down more than 10% within a week and this was from a10percentage rise from its June low of $25.52 that triggered an alarm among economists on the future of its earnings. The sluggish global economy was one of the reasons for the dismal share performance that also affected other firms likewise. Facebook however had a problem with finding ways through which they could profit off mobile users even as the consequences of acquiring Instagram at exorbitant prices caught up with the compa ny. The poor performance in the stock market may be due to a realization that Facebook might have been a victim of too much publicity during its IPO period. However, the article stated that it might be too early to write off Facebook as a failure. On the contrary, the mistake lied in the way the IPO was poorly handled. The company will still be able to attract experts and invest in developers that will help it grow.Retrieved from http://buzz.money.cnn.com/2012/07/18/facebook-earnings/?iid=HP_MP_RiverLouboutin Christian. Duchess doesn’t need advice. People Magazine. May 24th, 2012. Web. Accessed on July 18, 2012Christian Louboutin commented on the sensational debate over whether the Duchess of Cambridge’s top-of-the-line fashion franchise might be in need of advice from top designers by pointing out the success that she has achieved so far by depending on her market skills. The thirty-year old duchess, Kate Middleton came into the international spotlight after launching the red-soled shoes that were posted at extravagant prices and purchased by prominent figures all over Europe. The sales figures for the branches of clothing lines, footwear and other fashion stalls that were owned by Miss Middleton showed a strong selling power even in the continuing economic instability in America and Europe. One of the stores, Debenhams adopted a cutomer-centered approach by meeting the customer’s needs and preferences especially on key events such as Christmas and Mother’s Day.The total investments by the royalty grew by 34.9% in the first quarter of 2012 and currently stand at 42%. The chief executive at Debenhams stated that their approach involved communication with customers alongside stocking great value increased their sales growth exponentially. Similar sentiments were echoed by the top leaders at Jenny Peckham. Kate Middleton became a significant economic figure in Europe after her economic activities were credited with giving the British economy over$1.6 billion boost through fashion sales.Retrieved from peoplemagazine.co.za/article.aspx?id=22325h=Louboutin:-Duchess-doesn%E2%80%99t-need-adviceChristopher S. Rugaber. US home construction makes slow, steady comeback. Daily News Record. July 18, 2012. Web. Accessed on July 18, 2012Within America, the general trend in the housing sector has been the increase I the erection of houses. This urgency to build housing facilities contributes to the long-awaited recovery that could boost the U.S. economy. Housing economists commented that the housing sector was expected to recover faster than it had. However, builders had started responding to buyers who were attracted by lower prices, lower mortgage rates and rising rents. This has increased the appeal for purchasing homes. The increased construction activities were reported to have coincided with higher stock prices for building firms and increased confidence in the housing sector.The bulk of the market was estimated to be s ingle-family homes who contributed the largest growth as was indicated by the highest number of permits taken since March 2010.This housing sector rejuvenation also influenced the Dow Jones industrial average which closed up at 103 point. The continued resurgence in the housing sector was predicted to benefit the flailing American economy that was weakened by lower consumer spending and slow employment rates.Retrieved from dnronline.com/hosted2.ap.org/APDEFAULT/f70471f764144b2fab526d39972d37b3/Article_2012-07-18-Housing%20Starts/id-93ebc4fd0d814560b100c0ffaa4e33f9 Preeti Kulkarni .Why top-up home loan is a better option in emergency. The Economic Times. July 18, 2012.Web. Accessed on July 18, 2012 The article Why top-up home loan is a better option in emergency discussed the hidden ramifications and benefits that a top-up home loan could have in times of an emergency. Most home loans are considered heaven-sent opportunities through which many people can own a house. Most financial g urus also advice individuals to take out these kinds of loans. The problem however would arise when they needed money urgently. Preeti urged new home owners who were interested in taking up such kinds of loans to consider additional loan or top-up loans. Banks generally offer top-ups at lower rates than the actual loan. One of the benefits of top-ups cited in the article included the extension of such loans to the existing home loan borrowers. This meant that it was only offered to existing clients of certain banks that would explain the comfortable tenure of top-ups loans that would sometimes go up to 20 years. In considering a potential candidate for a top-up loan, the banks consider the value of the property, the repayment trend, the outstanding initial loan and the ability to repay the top-up loan before approving the loan.Retrieved from http://economictimes.indiatimes.com/personal-finance/loan-centre/home-loans/analysis/why-top-up-home-loan-is-a-better-option-in-emergency/artic leshow/15036450.cms

What led to US military action in the Vietnam Research Paper

What led to US military action in the Vietnam - Research Paper Example China would continue to rule there for the next 1,000 years, until 939 AD when Vietnam would regain some measure of independence (Bureau of East Asian and Pacific Affairs). Following this, two families fought for control of the country, and civil war was common until the late 18th century (Bureau of East Asian and Pacific Affairs). A peasant revolt in 1802 again unified the country under one governor, but was beaten down by an emperor who ruled as Gia Long (Bureau of East Asian and Pacific Affairs). The Vietnamese, by the time of the entry of American troops into their country, were most likely used to seeing foreigners in their country. The Americans, however, were still about 150 years away. First were the French in 1855, which ruled Vietnam as a colony, along with Cambodia and Laos, and called it French Indochina (Bureau of East Asian and Pacific Affairs). The emperor of Vietnam remained in the country at Hue and was given very limited authority, but that was all (Bureau of East Asian and Pacific Affairs). In 1919, a young man known as Ho Chi Minh joined the French Socialist Party, and became fascinated by the teachings of V.I. Lenin (Lawrence). Lenin, while adamant that full-blown Communist revolution could only occur in countries with high industrialization, encouraged agrarian societies to form small cells of communist supporters (Lawrence). Ho Chi Minh not only believed in this principle, but believed that it formed a road map for him to carry out revolution and free Vietnam from colonial rule forever (Lawrence). The path to the Vietnam War had, in some ways, begun with his thoughts. Vietnam faced further occupation during World War II. The Japanese entered and quickly took over for France, forcing them to concede French Indochina (Lawrence). In the confusion of the final year of the war, Ho Chi Minh took advantage of the opportunity to bring his party to the forefront of politics by relieving a famine and feeding the starving masses of Vietnamese

Academic Language Analysis Essay Example | Topics and Well Written Essays - 750 words

Academic Language Analysis - Essay Example The indirect quotes that were used in the sentences in these paragraphs equaled the number of sentence that existed since they were twelve and it can be said that each sentence had an indirect quote with no occurrence of any indirect quotes. These paragraphs were therefore average in the size when the number of sentences and the amount of words are considered since there were slightly over three hundred words in both paragraphs and an average of one hundred and fifty words in each of the paragraphs. This makes it easier to understand the reading since the sentences are not unnecessarily long and they put the points that they have across to the person that is reading much easier. The introduction of the article brings into perspective in a clear way what the main article contains and talks about. It outlines what the goal of the study which is to explore how college students use the internet in the studies that they are undertaking and the opinions that these students have of the academic position online on a basis of a sample that represents the whole nation (Jones & Johnson-Yale et al., 2008). This gives an insight in the contents of the rest of the material that is contained in the article and makes it an easier read. The literature review is arranged in such a manner that the subheadings that it contains are supposed to indicate when writer has moved from one idea to the next one as the article develops. These subheadings are numbered in sequence such that they follow each other in a simple way to keep the ideas flowing so that they do not appear to be jumbled all over the place and make the article to become harder to read. This literature review is not only a summary of the sources that the article relied on, but it is organized in a particular manner that makes it fuse the summary which is an outline of the vital sources of the information and a synthesis which re-organizes and re-shuffles the information that

How Good People Turn Evil Essay Example for Free

How Good People Turn Evil Essay Understanding is not excusing. Though it may help to prevent wrong acts against humanity in the future (may it? ). The world was created with the potential of sin. Looking at the theological approach, Adam and Eve, when were put into the situation of seduction by the snake, started to be driven by evil inclination giving birth to the first sin. Why does it happen? Why do people go against normality and moral principals? Why do people do evil things? Psychologists-experimenters, philosophers, writers have been trying to answer this question. There will always be good and evil in our world. However there is a fine line between good and evil, sometimes it is so vague, that without noticing we can find ourselves on the opposite side. Zimbardo in his Stanford experiment proves, that not only is the line blurred, but also movable and permeable. The Webster dictionary defines ‘good’ as ‘being positive or desirable in nature; not bad or poor’. ‘Bad’ is on the contrary ‘not achieving an adequate standard; poor; injurious in effect; detrimental’. We must keep in mind that it is not right to think about these notions as only about global ones, but good and evil are found in every person and dominance of one or another depends on different factors. Good people can turn evil, as well as (thanks God) evil people can become good again. How does the transformation happen? After the abuses in Abu Ghraib the general wanted to know who is responsible for the inhuman treatment with the prisoners, who were those rotten apples ‘infecting’ others. However the question rather should be: ‘What is responsible? ’ At first we have to look at the situation in order to understand the behavior. In the fight between good people and vicious situation the situation has won. Some may argue that it is not right, as far as the guards who were taking part in the crime in Abu Ghraib (as well as the ‘guards’ of Stanford experiment) were intelligent, normal, mentally and physically healthy people, who should have been responsible for their terrible actions. But could just ‘bad apples’ go that far? The human transformation according to Zimbardo has several perspectives: ? Dispositional – internal factors. The evil starts in the person oneself. These are the bad rotten apples. ? Situational – external factors. The situation is the one to blame, which influenced people and helped evil to gain the guards over. ? Systematic – the power that is in a system (political, economical, cultural, etc). Those are the bad barrel makers. ‘A country is considered the more civilized the more the wisdom and efficiency of its laws hinder a weak man from becoming too weak and a powerful one too powerful. ’ Primo Levi. Evil is the exercise of power. As soon as someone has the power to humiliate, do harm or destroy someone else physically or spiritually, the potential of evil may get to unreachable heights and it usually does (which was proved by the Milgram experiment). Starting the Stanford experiment, Zimbardo could not predict such a development of events, because the guards who were thoroughly chosen and tested to be normal people, in a couple of days turned into madmen, psychopaths and sadists. The main driving force that provoked this metamorphosis was power. First it had to be used as a tool for control of disobedient prisoners, but later the guards started receiving pleasure out of it, feeling their privilege and dominance and the right to exercise their power in every possible way. Personally I observed the same phenomenon in sports, a gymnastics girl’s team. A couch may use the power of a superior for too much, abusing children morally and physically, excusing it as a training and forming of tenacity. One more example can be found in the student dorms of LBS. One girl was chosen by the administration as a unit representative, the task of which was to coordinate girls living in the unit and make sure the community room and the corridor are kept clean. She also had to help girls with the home appliances lending them such things as vacuum cleaner, iron, etc, which belonged to the dorms. Only students who showed themselves to be responsible, tolerant, helpful could get this ‘position’ including some privileges. As soon as the girl received this trivial power, she started humiliating girls, each time pointing out that they are dirty and disgusting and as a punishment depriving them of things that they could use freely before, like a fridge or hanger. In this case the person was changed, because she was put into another situation; and the situation in turn was endowed with power by the system. If we go back to the Stanford experiment, one of the important factors that influenced the transformation in people, both guards and prisoners, was the phenomena of deindividuation. Humiliation and disgrace increase where personality is about to vanish. John Watson in his research proves that while starting a battle or a fight people who wear masks or costumes, which cover their faces or disguise them, are more likely to kill and to torture. Zimbardo’s guards were given a uniform and shades which somehow ‘protected’ them from the external world, as if nobody could see the horrors they were doing or as if it were not them, but some other people conducting that evil behavior. In other words this phenomenon can be called the power of anonymity. It works for every one. We are much more likely to do something unusual for us and even immoral, when nobody can see us or recognize. However we should not forget that on the other side of the barricade were the prisoners or victims, who suffered from deindividuation, rather than gained of it. Prisoners were given numbers instead of names; their clothes reminded rather that of women, than men, their heads were covered with ridiculous hats. People stop perceive themselves as individuals and later as human-beings, when are found in such conditions. Deindividuation was one of the strongest driving forces of holocaust, though it made its long detour to gas chambers in concentration camps. First Jews were not allowed to get high positions at work, than to sit on the same benches in a park as locals, come in to a shop (reading a sign that Jews and dogs are not allowed to enter), later every Jew had to wear a yellow star on one’s clothes, so every one could easily identify them in a crowd. Step by step the personality was diminished, so when Jews were told to move out from their homes and to settle in ghettoes quite few of them resisted. One of the most striking things for me that actually quite few of them tried to resist, accepting the situation and believing in their individuality being erased. ‘We are Jewish, we should be quiet’. They were imposed the opinion that they were not part of the country, which many of them defended during the World War I and they did not belong to their home. Finding themselves in camps, people were usually totally disgraced having no power and desire to oppose whatsoever. It is hard to imagine a human-being sinking so deep, deeper than an animal, totally perverting one’s nature. Hanna Arendt in her book ‘Eichman In Jerusalem. The Report On The Banality of Evil. ’ wrote that evil is always on the surface and as soon as we dig deeper it disappears. This means that often when people happen to be in some situation it becomes difficult for them to judge their actions, as soon as they become the prisoners of the situation. Being ‘inside’ makes one perceive the horror as normality. Going back to Milgram’s experiment, which proved that people can turn evil easily and very fast, by imposing power of control and blurring their responsibility for the crime. The electroshock experiment showed that two thirds of people who were tested conformed and obeyed the experimenter blindly, suggesting an idea that they are not the ones to blame for the ‘death’ of other participants of the experiment. The evil is the readiness to follow the commands and fully comply. There are really quite few monsters in the world; the problem is in the whole majority of people who are ready to follow them and to conform to any orders without considering the consequents or the actions themselves. People face uncritical conformity to the leader’s or group norms. Their personality and moral principals are simply switched off and the aggressiveness starts growing. However Zimbardo claims that evil is not only concluded in an action, but also in passive tolerance of what is going on. A new situation may breed both – rage and inaction – and both promote evil. Although on the other hand a new situation may provoke heroic imagination. For example during holocaust many non-Jewish families under the threat of death were hiding Jewish kids in their homes. After the holocaust they were granted the title of the righteous among the nations though the righteous considered that what they did, everyone would do in the same situation. That is something that must be conveyed to our children. In every situation we can choose 3 ways: either give the green light to the hostile imagination and evil, stay aside or become heroes. Every one must be taught that humanity is our business. Bulgakov in his ‘Master Margarita’ through his character Voland claims that in the last 3000 years society did not change. People will always stay the same and the evil and the good will always confront inside us. We must always keep in mind humanity’s previous experiences and try to make the best out of them. The XXth century was a pure return of barbarism – holocaust, genocides in Cambodia and Rwanda, Abu Ghraib, mass suicide persuaded by the pastor Reverend Jim Jones etc. The list is long. According to Judaism the evil and the good come from one and the same source, so that is the reason, why it is sometimes so difficult for us to differentiate between those two. Our task is to fight with our bad inclination (Hebrew- yatzir ha-ra), helping the good inclination (yatzir ha-tov) to develop.